Our Editorial Team
Lovely Loaves’ editorial team is based in the UK and led by an Editor-in-Chief, supported by a Features Editor, Test Kitchen Lead, and Copy Editor. Our contributors include artisan bakers, food writers, and nutrition advisers who share a practical, inclusive approach to bread.
Editorial Line
Our editorial line champions real-world baking. We publish rigorously tested recipes, step-by-step techniques, profiles of mills and bakeries, and coverage of grains, sustainability, and community projects, with a focus on seasonality and the UK baking landscape.
Journalistic Values
We uphold accuracy, independence, fairness, and transparency. Recipes are tested before publication; facts are verified and sources credited. Opinion is clearly signposted. Advertising and commercial partnerships never dictate content, and sponsored material is distinctly labelled.
Ethics and Deontology
We follow recognised journalistic ethics: avoiding conflicts of interest; obtaining informed consent for interviews and images; protecting minors and vulnerable people; and respecting copyright and attribution. When errors arise, we correct them and explain the change, and we welcome accountable dialogue with readers.